fastjet launches Swahili website

fastjet has announced the launch of its Swahili language website - the first of its kind in Africa.

By launching the site fastjet will be better able to serve the local population and improve online communication with its customers. 

To date, fastjet has been very successful in adapting to meet the needs of passengers in its core markets, and the launch of this new website further strengthens fastjet’s position as an aviation industry leader in East Africa. 

The company has seen record growth in its digital traffic. Visits to www.fastjet.com have grown by 22% in the past quarter and conversion levels have grown to 11% in July from the same month last year. fastjet’s intuitive digital services are supporting the e-commerce revolution in Africa. 

As Kenya, Tanzania and Uganda’s official language, over 140m people speak Swahili in East Africa. Whilst English is remains the language of business, there are numerous popular Swahili Newspapers, Television and Radio stations. fastjet is currently the only scheduled airline in East Africa presenting its web content in Swahili.